![]() If you were a potential employer or someone looking for a new contact, which person looks more interesting/appealing in the results of a LinkedIn search or at the top of a LinkedIn Profile – A, B, C, or D? Which would an employer contact: A, B, C, or D? ![]() They save time and energy with specific, rather than generic, searches. When a recruiter is looking to fill a “product marketing analyst” position, THAT is the term they use for their searches. The recruiter will skip the generic searches and dive straight into focused searching, using the specific terms that describe candidates qualified for the job they are trying to fill! Too many people would be found, so the recruiter would need to do more searching and screening to find the qualified candidates. Which Would an Employer Search for: A, B, C, or D?Īssuming that the employer has a B2C product marketing analyst position to fill, how many recruiters will search on the term “unemployed”? Or “experienced marketing professional”? My bet is NONE!Ī generic search for someone who is “unemployed” or even an “experienced marketing professional” is a waste of time for the searcher. Accurate (hopefully), but the keywords are limited to the job title and the company name. Kathleen Smith (example C, above) has the default Headline which LinkedIn automatically creates. Leveraging CRM software including HubSpot and Salesforce Market Assessment and Competitive Positioning. Even for those who are unemployed, that’s an enormous wasted opportunity.Īssuming that all four of these people can do exactly the same thing, which of the examples below is the most effective, describing what the member can do for an employer? Unless you edit your Professional Headline, LinkedIn will automatically fill that space with your current job title and employer, if you have one. Often, when I look at the Professional Headline someone has on their Profile, I wonder if they understand the impact of their Professional Headline and how to be visible inside of LinkedIn. Which Headline contains the most keywords and is more likely to be found in a recruiter’s LinkedIn search results for a B2C product marketing analyst?.Which Headline tells recruiters the most about what she could do for an employer?.Which one of these Headlines provides the most complete description of the LinkedIn member?.Which person would you be most interested in speaking with?.Look at the examples below, and ask yourself: Using the right keywords (the search terms used to find qualified candidates) will increase the probability that your Profile will appear in a recruiter’s search for someone with those skills. Recruiters search using terms like the job titles, location, required skills and knowledge, degrees and certifications, specific employers, industry/profession terminology, and other “details” that are used to describe the people who are successful in the job being filled. Recruiters and employers search LinkedIn relentlessly, looking for qualified job candidates. Use the Best Terms for You to Be Found in Search Your LinkedIn Professional Headline is one of the most visible spots on LinkedIn for you to combine personal marketing and personal SEO (search engine optimization), leveraging the best keywords for your career. The default LinkedIn Professional Headline is your current job title and employer.The Professional Headline also accompanies your name and photo in your LinkedIn Group activities, Updates, and most other LinkedIn visibility.The Professional Headline has significant weight in the internal LinkedIn search algorithm, so the right keywords in your Headline make you more visible in a LinkedIn search.The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.After your name and photo, your LinkedIn Professional Headline is possibly the most valuable real estate in your LinkedIn Profile.
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